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Sgt. Darrin Turnbull catches drivers using cellphones daily. While the $287 ticket and three demerit points are meant to act as a deterrent, he says it's not always the case.
"I'm a traffic guy,
" says Turnbull, from RCMP Traffic Services in Alberta. "I've written thousands of tickets and I will write thousands more. But enforcement isn't always enough.
"
In Alberta, drivers ticketed for distracted driving have three options: pay the fine, dispute the ticket or go to court.
But now, Turnbull has created a fourth option for distracted drivers called Option Four.
Aimed at young drivers in the Calgary area, Option Four gives them a chance to attend a one-day seminar.
"The course is a wake-up call,
" says Turnbull. "Young people think they're invincible. This is a way to reach out to the youth so they come to their own realization how dangerous picking up the phone actually is.
"
Participants learn about the law in Alberta and how police can spot distracted drivers. They also get to see for themselves the effects of distracted driving by taking a go-kart around a track while taking a selfie and sending it to a friend.
And they meet the Battles.
The Battles' lives were forever changed the day their daughter Melody drove her car into the back of a highway grader. She was texting her boss that she was going to be late.
Melody, now 22 years old, suffered a traumatic brain injury and is blind in her right eye. She had to re-learn to walk and talk.
"With her injury, she can't cry, she doesn't feel anger, she can't dream,
" says Melody's father, Stephen Battle. "She's a completely different person post-accident. One by one, her friends disappeared.
"
Melody and her parents often leave people in tears. Since partnering with the RCMP, they've started BADD, Battle Against Distracted Driving.
"Option Four gives distracted drivers a second chance,
" says Stephen Battle. "
I share our family's story and tell them, 'You're alive right now. Stay that way.'
"